And rather than change that dynamic with the half-hour version - by introducing a complicated voting mechanism, or only offering selected clips online - the " Lip Sync Battle" show producers have embraced the concept’s viral DNA. " Lip Sync Battle," of course, was one of the best examples of this when it was only a segment on Fallon. While " Lip Sync Battle" isn’t burned with a bunch of unnecessary elements, it also doesn’t look like a cheap cable production. Peterson, meanwhile, says he “cannot stress enough” how “very rare” such an approach is in television, since networks and producers so often try to prove their value by noting a concept to death: “Getting out of the way was one of the biggest secrets to the show’s success.” You don’t have to suffer through other elements to get to the good stuff on this show.” It was a scary thing to do, but we just had faith in the concept. “But in the end, everyone realized the show is the performances. “Jay and I would sit around and go, ‘We need to do more - we’re producers! We need to make this complicated,'” Patterson laughs. There’s no celebrity judging panel tacked on to add “stakes” to the show, or screaming graphics that try to turn the show into a UFC championship. Ut just as the " Lip Sync Battle" producers opted not to impose artificial demographic targets, they also went out of their way not to futz up the very simple premise that worked so well on Fallon’s late-night shows. ![]() The celebrity contestants are actual celebrities, who actually look like they’re having fun. “You can make a decision to be small … but for us, it became harder to sell that ,” he said. He says that while many cable networks will still find success focusing on a narrow niche, it’s going to become harder to do that as viewing options continue to proliferate and as viewers have more and more nonlinear programming choices. ![]() “We’ve been wanting to balance the network’s audience, and this show has opened the door for that bigger, broader audience,” Kay told Vulture. This is particularly good news for Spike since the network is using the show to help it transition from a network that targeted mostly men under 35 to one looking for viewers of both genders, as well as those who are a bit older. And among all viewers, it was the biggest series premiere Spike has ever seen. This approach has already yielded ratings results for Spike.Īmong women under 50, " Lip Sync Battle"'s April 1 premiere was the network’s top-rated original program ever. Account icon An icon in the shape of a person's head and shoulders.
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